Fiesta on steroids headed to Pike’s Peak Hill Climb
By Justin Couture
Ford’s much anticipated Fiesta is still about a year away from arriving in dealerships, but in preparation, the brand is doing just about everything in its power to get North Americans acquainted with its European-designed subcompact.
You might’ve noticed that it has started to appear in Ford’s television commercials, not to mention its clever Fiesta Movement campaign, in which young, ‘net-savvy “agents” were given 100 Fiestas and a series of missions to accomplish, blogging and posting their results on YouTube and other social networking sites.
To keep the momentum building, Ford is now targeting a different crowd – motorsport enthusiasts. Backed by Sweden’s Olsberg Motor Sport Evolution, it will run a pair of Fiesta Rallycrosses in this year’s Pike’s Peak International Hill Climb, North America’s second oldest motorsport event.
