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June 26, 2009

Survey says: Ford Escape Hybrid this summer’s most coveted vehicle

By David Menzies

Nothing says summer fun like an Escape Hybrid ... right? (Photo: Ford) Who’d have thunk it? The Ford Escape Hybrid is this summer’s most coveted recreation vehicle.

At least, that’s one of the conclusions drawn from a new survey commissioned by www.leasetrader.com.

LeaseTrader recently asked more than 1,500 participants what recreation vehicle they’d prefer to acquire this solstice. The number one choice was the Escape Hybrid, followed by the Volkswagen Tiguan and the Mazda CX-7.

Call it the “Goldilocks Factor”: the top three choices are neither econoboxes nor Fat Bastard SUVs. While the Escape is an SUV, it’s certainly no Expedition. Meanwhile, the Tiguan and CX-7 are more diminutive than the Touareg and CX-9 respectively.

Surely the Escape’s ascent as top dog on the list is yet another telltale sign of a wonky economy and spiking gas prices as consumers rationalize their vehicle preferences. “Living large” has apparently been eclipsed by “medium motoring.”

Frugal and fun: 2009 Mini Cooper Convertible (Photo: Mini) LeaseTrader spokesman John Sternal admits the Escape Hybrid is “not the first vehicle you’d think of” in terms of being a must-have set of wheels. But he notes the Escape does embody a fair degree of utility; it’s relatively affordable; and it’s good on gas thanks to its dual-mode powerplant. As such, the Escape Hybrid offers that trifecta many car consumers are coveting these days.

Still, how times have changed! When the same survey was conducted two years ago by LeaseTrader, the results were radically different. The most coveted car in the summer of 2007 was any vehicle with a BMW logo on the hood.

Meanwhile, the most appealing convertible in 2007 was the Mercedes-Benz CLK; this year, the Mini Cooper ragtop snags top honours. Sternal says this result is likely due to an increase in bottom line due diligence during uncertain times: a Mini at about $400/month is far more doable than a CLK at about $700/month.

The bright side: even a downscaled vehicle still beats public transit.

- Click images for higher-resolution.

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About the Authors

Justin Couture Justin Couture

Reportedly, the first word to come out of his mouth was "car," and since then it's evolved into a life-long passion. Justin is a fan of passionately engineered vehicles, but in general, loves the industry as much as the cars it produces.