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March 10, 2010

OLG snubs made-in-Ontario vehicles. Again.

Ticket_lotteries_harley_davidson



By David Menzies

The Ontario Lottery and Gaming Corporation has once again snubbed made-in-Ontario vehicles.

In a recently-launched $5 scratch card game, the OLG is offering five U.S.-manufactured Harley-Davidson Fat Boy motorcycles valued at approximately $20,000 each.

However, the choice of prizes would appear odd given the hot water the OLG found itself in last year regarding foreign-made vehicles. In 2009, OLG casinos ran a contest in which 22 Mercedes-Benz cars were offered. But the decision to go with the imported sedans wasn’t appreciated by many observers.

Ontario’s then-Public Infrastructure Minister, George Smitherman, said that a crown corporation purchasing foreign-made cars at a time when the province’s auto sector was bleeding jobs made for a “huge lapse in judgment… it’s disappointing; it’s disillusioning; it’s wrong on all levels.”

In a rare move of solidarity, the opposition agreed. Tory MPP Ted Chudleigh noted that a provincially-owned crown corporation would do well to shop locally for vehicles at a time when Ontario’s auto and steel workers are losing their jobs by the thousands.

The OLG eventually issued a mea culpa.

“OLG regrets the decision to feature cars in a customer promotion that were not built in Ontario,” the OLG said in a written statement. “Supporting Ontario business is an important part of OLG’s mandate and this promotion should not have included foreign-made vehicles.”

Yet, barely a year later, the OLG is not only sourcing foreign-made vehicles, but it is also paying a royalty fee (somewhere between .6% and 2%) so that it can make use of the Harley-Davidson logo.

OLG spokesman Rui Brum says the Fat Boys were chosen because these vehicles appeal to men “in the main.”

But Tory MPP Norm Miller finds the choice baffling given last year’s controversy.

“We build the Chevy Camaro in Oshawa – I would’ve thought that would be a good prize,” says Miller. “It wouldn’t be that difficult for them to find some made-in-Ontario products that would be appealing.”

Miller is also miffed that the OLG is paying a percentage of every ticket sold to a private licensor.

“We need every dime from this sector,” he says. “It just seems that the government has no oversight over OLG. Their record is just awful. But you’d think [the OLG would be able to do] something as simple as finding Ontario products.”


 

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About the Authors

Justin Couture Justin Couture

Reportedly, the first word to come out of his mouth was "car," and since then it's evolved into a life-long passion. Justin is a fan of passionately engineered vehicles, but in general, loves the industry as much as the cars it produces.