Scion announces inaugural Canadian Tuner Challenge

By Mark Atkinson for MSN Autos

Scion is trying to find its ground in Canada, some seven years after the brand was launched in the U.S. But it looks like the company isn't wasting any time trying to get onto young consumers' collective radar.

Its first attempt is the inaugural Canadian Tuner Challenge: three car customizing shops across Canada will each get one Scion, $10,000 in cash, and unlimited access to the combined Scion/TRD parts catalogue. The goal is to create a jaw-dropping machine in time for the two Importfest celebrations this coming August in Toronto and Montreal. The overall winner will be chosen by a panel of judges, awarded $5,000 and have their winning ride shipped off to the SEMA show in Las Vegas in early November.

The three teams are SR Auto Group of Richmond, BC who are modifying an xB, Camo Customs in Lachine, QC to will focus on the sub-compact xD, and Team TDS of Toronto, ON who'll round out the group with a tC coupe. 

Visit the Tuner Challenge website where you can not only check on the build progress, but also enter to win a contest to attend SEMA with Toyota this fall. 

So which vision do you like the best?