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February 06, 2012

Just one more Super Bowl ad... OK Go meet a Chevy Sonic.

By Mark Atkinson for MSN Autos

I know, I know... we've covered Super Bowl commercials to death last week in the run-up to this year's big game. But one spot that's really impressed is music supergroup OK Go using a Chevrolet Sonic hatch to create the 'music' behind the band's latest single, Needing/Getting.

OK Go are tied to using social media and other digital tools to get their intensely choreographed videos out to their fans, but this one blows out all other previous efforts.

 

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About the Authors

Justin Couture Justin Couture

Reportedly, the first word to come out of his mouth was "car," and since then it's evolved into a life-long passion. Justin is a fan of passionately engineered vehicles, but in general, loves the industry as much as the cars it produces. Justin is the Assistant Editor of MSN Autos, and manages The Passing Lane.

Mark Atkinson Mark Atkinson

Mark has a decade’s experience driving and writing about thousands of vehicles, and two decades before as an inveterate car nut and race fan. He’s also a first-time father, so you’ll need to excuse the occasional half-awake daddy rant about how his daughter’s car-seat won’t fit.

John LeBlanc John LeBlanc

After a career in advertising and marketing, John decided to turn his jaundiced eye towards the world of cars. Since then, he's become one of Canada's most vociferous critics of the industry, delivering objective analysis of the new car scene.


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