Study says men love flashy speed, women prefer smaller imports
By Mark Atkinson for MSN Autos
This might seem like a bit of a 'duh' moment, but according to TrueCar.com, men generally prefer bigger, more powerful vehicles, while women lean towards smaller products from import brands.
Before we delve deeper into the info, TrueCar's data comes from American buyers, but we'd bet that there isn't too much variance from Canadians.
Anyway, women preferred MINI, Nissan and Kia, with 14 brands whose ratio of female buyers was over 40 per cent. And of the 20 top brands among women, 16 of those were considered 'imports.' Only Buick, Chrysler, Fiat and Jeep made the cut.
On the other hand, it's no surprise that high-powered luxury and exotic cars were tilted heavily towards male buyers. Ferrari sold less than eight per cent of its cars to women in 2011... Both Bentley and Maserati were solidly in the 80 per cent range of male buyers.
When it comes to individual models, women were most likely to buy a Volvo S40, Nissan Rogue or Volkswagen Eos, while men gravitated towards the Porsche 911, GMC Sierra or Ford F-150.
For the full list of brands and models, check out TrueCar.com.