Should the Japanese get out of the full-size pickup truck business?
By John LeBlanc for MSN Autos Canada
Let’s open up this discussion with some facts. The top three, full-size pickup truck sellers in Canada last year were the same trio that have been at the top since, well, forever: Detroit’s Ford, General Motors’ Chevrolet and GMC brands and Fiat’s Ram (nee Dodge). In total, they sold 254,268 full-size pickups, with the Ford F-Series leading the way with over 100,000 sold — a record. When you compare those domestic brand truck sales numbers with the respective sales numbers for the Toyota Tundra (7,241) and Nissan Titan (3,499), you have to wonder why the pair of Japanese brands continue to take it on the chin from the always-dominant Detroit Three. And based on recent news, it seems like both Toyota and Nissan aren’t giving up.